Together with designer Mathilde Bretillot and graphic designer Fernando Guitierrez, we were commissioned to visually reinterpret and re-think the scenography of the modern art fair for Draw London. Our aim was to create an open, minimalist approach which allows visitors to focus on the works presented.
Draw attracted over 60 curated exhibits by international galleries dealing in fine art and architectural drawings alongside exhibitions from international museums and major private collections. The exhibition design became a new format for the art fair: a flexible, fluid platform to celebrate drawing across all four floors of the exceptional exhibition spaces of Saatchi Gallery’s building in London.
Photos by James Harris